Retail

MINCHAO

Qipao and Calendar Art Exhibition

Aurora Museum, Shanghai

Exhibition design for Jeff Chang’s collection of qipao and Chinese calendar posters. Layered screens, botanical fields, suspended works and theatrical light connect printed ideals of modern femininity with the garments they inspired.

Role and context

Creative concept by Michele Brunetti while at APAX Group.

MINCHAO exhibition at the Aurora Museum, view 2

MINCHAO exhibition at the Aurora Museum, view 3

MINCHAO exhibition at the Aurora Museum, view 4

MINCHAO exhibition at the Aurora Museum, view 5

MINCHAO exhibition at the Aurora Museum, view 6

Next project

Seasonal Retail ExperienceTory Burch Winter Salon